Related: How to Find the Serial Number for Any Apple DeviceĪlso, technology analysts and watchers were able to estimate product sales pretty accurately by keeping track of the old serial numbers because they are created sequentially. As an example, the first three characters of the serial number represent the manufacturing location and the following two tell you the year and week of manufacture. None of that is possible with the new serial number format, which as a result boosts your privacy a little bit. The popularity of those products and services have turned Apple into one of the world's most profitable companies with a market value of $2.2 trillion, twice where it stood when the pandemic began.The old 12-character serial number system encodes certain product details that one could decipher to reveal tidbits such as manufacturing date or configuration information like the type of CPU used, storage, color, and more. Those already include several from Apple, including music and video streaming options that feed off the nearly 1.6 billion devices currently in use by the company's mostly affluent customers. Apple is rolling out new iMacs with better cameras and speakers for improved video meetings and sound and new iMac keyboards with the same fingerprint ID sensor that unlocks iPhones and iPads.Īpple's new paid podcast option will join an increasingly crowded field of digital antertainment and information subscription services. On the product front, Apple is rolling out new iMacs with better cameras and speakers for improved video meetings and sound and new iMac keyboards with the same fingerprint ID sensor that unlocks iPhones and iPads. At the same time, Facebook has acknowledged to investors that its own ad revenue could also be hurt. Facebook spent part of the delay blasting Apple for a change that it says could make it difficult for smaller apps to survive without charging consumers. Apple iPhone 12 and iPhone 12 mini with purple finish.Īpple originally planned to released the anti-tracking feature last September, but delayed it to give apps that ad-dependent "free" apps to adjust to the changes. To date, such apps have been free to track iPhone users automatically unless people take the time and trouble to prevent the snooping. The privacy feature, called App Tracking Transparency, will require apps running on Apple's iOS 14.5 platform to request permission from iPhone users before gathering their user or device data. The new privacy tool could drain billions of dollars of revenue from apps such as Facebook, which rely on tracking people on iPhones to collect personal information that helps them sell targeted ads. A similar software update is coming out for iPads as well. The AirTags, due in stores April 30, will require the iPhone software update called iOS 14.5.Īpple had previously only said that the update would be available in the spring. Apple said in a footnote to its AirTags announcement that the update will be released at some point next week. That update will also include a new feature requiring apps to obtain explicit permission from users before tracking their activity and whereabouts. The AirTag, due in stores April 30, will require the iPhone software update called iOS 14.5. Items carrying the AirTag can be securely located and tracked by iPhone users using the Find My app. The company also showed off something called the AirTag, a coin-sized tracking device you can add to stuff you don't want to lose - your tortoise, your phone, your coffee cup or perhaps small children. "We estimate less than half of iPad users globally have gone through a refresh the last year with some clear pent-up demand that these new iPads will unleash in the next few quarters thus giving Apple another product tailwind," Ives said. Ives predicts huge sales for Apple from the work-from-home crowd that has grown exponentially since the start of COVID-19, and are sorely in need of upgrades of their old devices.
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